Wednesday 16 April 2008

Generating Ideas for Specific Contexts & Target Audiences

Task 7:
Create a short report focusing on a variety of Radio Stations that broadcast speech packages and provide the relevant information for each station...(P2, M2, D2)

  • Target Audience?
  • Genres covered by the station?
  • National/regional/local station?
  • Commercial or BBC?
  • Analogue/Digital/Internet?
  • Speech Packages played in what type of programme? News? Magazine? Educational? Entertainment news? As downloadable podcasts?
Example:
Radio 5, is a national radio station that broadcasts nationally. The target audience for the station is primarily adults, between 20 and 50 and the station broadcasts a mixture of genres, including current affairs and lifestyle but specialises in sport.
Speech packages make up a huge part of the content on this station, as it is a 100% speech radio station and are found in a variety of programmes formats, including news and sport programmes.
Radio 5 is a BBC channel, which is available on analogue, digital and the internet with podcasts available to download.

Task 8:
Write a treatment for your speech package, use the template below as a guide to your headings...
(P2, M2, D2)
+ Is your speech package formal/casual/serious/educational/informational/entertaining?

+ What about the target audience?

What are the social positions of the audience members?

Consider how the following may effect the way an audience interact with a media text and why it is important that media producers are aware of their audiences demographic.

Self image: How does the audience member feel she or he is viewed, as a result of identifying with and even buying into an identity that is linked with a media text, or series of texts?
ie; being a trekky, a goth, an emo etc;

Gender: Does being a male or female mean you are attracted to particular genres?
Are people drawn to texts that they feel their gender should be drawn to?
(For example, men and sport stations)
Who decides that particular sexes should be attracted to particular texts?
Do media producers aim specific texts at specific genders?

Age group: Should age make a difference? Think about the questions stated above and relate them to age..

Family: What is a family audience?
What type of texts appeal to family audiences?
Does such a thing exist in Radio anymore?


Class: What's class got to do with it? (Refer to table below)

Does being part of a certain class mean you are attracted to particular stations?

Are people drawn to stations that they feel their class should be drawn to?
Watch and listen to the final section of the film below.......



Who decides that particular classes should be attracted to particular texts?

Do media producers aim specific texts at a specific class?

Ethnicity: Once again, consider the questions posed in earlier questions when related to ethnicity.

Religion: Why must producers be aware of the different religous denominations that are present in their target audience?
How might the glorification of sex and violence be received by certain factions of different religions?
The media often tackles the difficult task of representing religion and people who are intrinsically linked by religion, why is this a risky process?

Education: Does your education play a role in the way you receive and interact with media texts?
Do media producers shape texts to be aimed at educated, or less educated people?

Location (geographical & local): Is where you live important in the eyes of media producers?
If so why?
Is it linked to gender, family, age, class, ethnicity, religion, education, wealth, politics?
The world is a smaller place because of the advancements in technology, how does this effect the make-up of audiences and all of the categories above?

1 comment:

the king of folk rap said...
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